User research & workshops

Most strategy and service design work relies heavily on data and collaboration. The best ways to achieve that is through a combination of user research and workshops. Here are some examples of what I can do for you in both areas.

User research

  • Research plan
  • Recruitment strategy
  • Moderating research, including interviews, focus groups, workplace observation, design workshops with stakeholders and users, and usability testing sessions
  • Unmoderated research, including benchmarking, competitive analyses, impression testing, model building, performance testing, surveys, and web analytics
  • Analysis & modeling, including findings & opportunities, personas, customer journey maps
  • Tactical recommendations

Workshops

  • Requirements gathering and prioritization
  • Goals & metrics
  • Research findings & themes
  • Content & design alignment
  • Co-design
  • Process & governance