Case Study
Bundle Builder
Goal: to enable flexible multi-product purchases
Context: customers who have more than one product with TELUS not only spend more money with us but are also more likely to keep being customers. In launching a bundle builder, the home solutions unit looked at ways to help new customers buy multiple products at a time. We tested a variety of design and content models to arrive at the one that is live today.
Role: guiding content strategy, collaborating closely with product designers and the PO across a number of prototypes and iterations, writing UX copy
Approach: I collaborated with a number of designers around the page structure, card and modal content for each plan and to develop an optimized model for the sticky footer. Post-launch, I supported the addition of more products, built out an error and notification framework to support both in-app errors and the redirection of other flows to the bundle builder, and developed a framework for Deals messaging. I have also created a strategy to improve our approach to terms and conditions in the app.
Outcomes: An experience that converts over twice as well as our other acquisition flows while promoting multi-product purchases.
Deliverables included
- copy decks for multiple versions
- revisions based on user testing
- error framework based on collab. with devs & UX
- promotions guidelines & copy
- promo copy for entry points
- accessibility review & suggestions for improvement
- legals strategy