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Ambient Structures

Ambient Structures is the UX Strategy consultancy of Justyna Berzowska.

Justyna is a dedicated content strategist and user researcher in the Vancouver area. She collaborates with organizations to grow their content strategy, information architecture and user research capacity. Her clients have included TELUS, the Vancouver Economic Commission, the Seattle Public Library, Science World and the University of Manitoba.

Justyna thrives on solving complex problems collaboratively.


Content Strategy

  • Content discovery workshops, including site goals, voice & tone, content governance, content production, content inventory working session
  • Site goals, including guiding principles and guideline development
  • Content mapping
  • Content audits and reviews
  • Content priorities, roadmaps and publishing schedules
  • Conversion optimization and SEO
  • Guidelines, including voice and tone, style guides and glossaries
  • Key messaging, including value frameworks and campaign strategy
  • Migration support, including planning, crosswalks and quality assurance
  • User testing
  • Workflow optimization, including mapping workflows, identifying opportunities for improvement and creating responsibility matrices (RACI)

Information Architecture

  • Card sorting
  • Content mapping
  • Sitemaps
  • Stakeholder engagement
  • Taxonomies
  • Top tasks
  • Tree testing

User Research

  • Research plans
  • Recruitment strategies
  • Moderated research, including interviews, focus groups, workplace observation, design workshops with stakeholders and users, and usability testing sessions
  • Unmoderated research, including benchmarking, competitive analyses, impression testing, model building, performance testing, surveys, and web analytics
  • Analysis & modeling, including findings & opportunities, personas, customer journey maps
  • Tactical recommendations

get in touch

Interested in working together? Reach out on social media or email me at